Dec 13 2019
How to Build PBN to Improve Your Search Engine Ranking

One of the easiest ways to improve your search engine ranking is by building backlinks through PBN. You can create a network of a lot of sites and generate backlinks to your main site. Since the sites on PBN are built on the domains with high domain authority and domain with a lot of backlinks, PBN backlinks are considered quality backlinks. Moreover, the backlinks are also dofollow that pass link juice.

What exactly is PBN?

PBN or Private Blog Network is a web of numerous sites that link back to the main site. The backlinks created through the sites on PBN help the main site in terms of SEO. You have a site called ABC and you build numerous sites like m, n, o, p, q, r etc. You give backlinks to your main site ABC through your other sites m, b, o, p, q, r etc. When a lot of backlinks point towards ABC, ABC will have an advantage on search engine positioning. When the search engine rank improve, ABC will gain traffic and generate revenue through sales or advertising.

How PBN is built?

The sites on PBN are not built on ordinary domains. The sites are built on domains with high domain authority. The PBN site uses expired domains, especially those with high Domain Authority.

When you are acquiring expired or expiring domains for PBN make sure the domains are not blacklisted or were not used for illegal purpose. Check the domain metrics and check the Wayback Machine. You can use Ahrefs to check the domain metrics.

The first step of building PBN is to find expired or expiring domains with high Domain Authority. You can use expireddomains.net, You can also use domcop.com to find expired domains with great backlinks.

You can also acquire expired/expiring domains through a domain broker or auction sites. When you are buying domains for your PBN, try to buy from various registrars and vary the registration date. This is to make sure that you are not being penalized by Google for PBN backlinks.

When you host the sites on PBN with on the same server, the search engine might easily find out, therefore, try hosting the sites with different hosts.

Once you have domains and hosting accounts, it is time to build websites. Put original content and start giving backlinks to your main site, not just for the home page but also for internal pages.

Is PBN Black Hat SEO

Some people label PBN for generating backlinks as a Black Hat SEO because they say you are trying to influence search engine position by building fake backlinks. Search engines do not like the sites that get backlinks by paying for backlinks, building backlinks through bots, or building backlinks unnaturally.

Generally speaking, search engines easily discover PBN by analyzing the site activities. Since PBN are built for building backlinks, there are virtually no activities. If you do not want to be penalized, you should put new content frequently. You will have to develop your sites on PBN as independent sites with a lot of contents and regular activities.

Want to Build PBN for Backlinks? Read These Pros and Cons of Private Blog Network

Private Blog Network (PBN) is a network of blogs on the same niche or different niche hosted on the same server and managed through the same cPanel or hosted on different servers and managed from different cPanel.  The blogs in Private Blog Network are owned by the same person or company. The primary purpose of creating a PBN is to generate backlinks to the main site for search engine ranking.

How PBN works for backlink?

You have a site abc dot com. The site is not ranking well as you do not have many quality backlinks. You create a handful of sites: site 1, site 2, site 3, site 4… and share the link to your main site on all of these sites. By doing this, the sites on the PBN point to the main site (abc dot com, for example), thus, helping the site gain do follow backlinks that increases the chances of improving search engine ranking.

PBN is considered one of the effective strategies to build backlinks. However, there are also webmasters who say PBN is a Black Hat SEO and you might be penalized by search engines if you are using PNB to build backlinks.

IS PBN really bad for SEO?

It is really difficult to answer this question. PBN cannot be explained in terms of black and white, it is complicated. In fact, how you are doing this determines whether it is good or bad.

PBN is considered a good SEO strategy as it generates backlinks to your main site. PBN is also considered a bad SEO practice because the links built are unnatural. PNB are labelled as link farms and search engines do not like link farms.

Does PBN Backlink actually work?

PBN is not built through any ordinary domains. You register domains abc, xyz, lmn etc, build the websites with content and link back to the main site. PBN is not as simple as that. When someone is building PBN, he will acquire expired domains with high domain authority and a lot of backlinks. Since the backlinks will be valuable only when they come from a site ranked higher than yours, webmasters take a lot of care in choosing domains for PBN. PBN works because the websites on PBN have high domain authority. Therefore you can easily rank your main website through PBN backlinks.

There is also another face of the coin. When it comes to backlinks, Google does not like unnatural link building. For instance, if Google finds a website sending a lot of do follow backlinks, Google will pull that site down. Building PBN backlinks, for Google, is an artificial way to influence ranking, therefore, you will be an easy target of Google if you use PBN.

How do Google and other search engines find out about PBN?

Generally speaking sites on PNB are created just for the sake of building links. Therefore, there are not many contents and activities, which makes it easier for search engines to discover the nature of the site.

How to benefit from PBN?

If you want to benefit from PBN backlinks, consider becoming active on your PBN sites by uploading fresh content regularly.

Vinaya 0 Comments
Oct 13 2019
Building Backlinks for a New Website: Things To Remember

If you have a website, the first think you need to consider is Search Engine Optimization or SEO in short. You need SEO on your website for…

Search Engine Ranking

Generating traffic

Generating revenue

If you want to do SEO on your website, you can simply hire an SEO expert or learn SEO strategies. SEO involves a lot of techniques such as publishing original and quality contents, publishing keyword-optimized articles, good website design, backlinks, etc. In this article, we will focus on building backlinks on a new website.

Why building backlinks is important SEO strategy?

Search Engine Ranking

Search Engines use various metrics for website ranking and backlinks play a major role in search engine ranking. Building backlinks for your website means other websites are pointing towards your website. A lot of backlinks for your website means a lot of websites are recommending your websites. When a lot of websites signal towards your website, search engines understand your website as having some value, thus, ranks your website and web contents higher on Search Engine Result Page. Having a high rank means your website and web contents appear on the first 3 pages of Search Engine Result Page. A lot of web searchers do not look beyond the first few pages of search results. When your website and web contents appear on the first few pages on the search result page, you are likely to get more traffic and generate more revenue.

Backlinks also play a major role in Domain Authority (DA) and Page Authority (PA). Domain Authority and Page Authority are the SEO metrics developed by Moz, an SEO company. DA and PA are measured in a scale of 0-100, where a higher number indicates higher DA and PA. Generally speaking, search engines have their own ranking algorithm and DA and PA have nothing to do with search engine ranking; however, having a high DA and PA will establish your website as an authority site.

Generating traffic and revenue

Backlinks also help you generate traffic to your website. When you have a lot of backlinks for your website, the visitors on these website are likely to follow the link and visit your website, thus, increasing traffic and revenue.

Building Backlinks: The Black Hat SEO Tactics

The Black Hat SEO tactics are the SEO tactics that are frowned upon by search engines. The Black Hat tactics use unethical methods to manipulate Search Engine Ranking. Some of the common Black Hat SEO tactics are:

Building backlinks on Link Farms like link directory or article directory

Creating a Link Wheel or building Private Blog Networks to build backlinks. Link Wheel or Private Blog Networks are the site that are created just for the purpose of building backlinks.

Using bots or software to build backlinks automatically

Buying a lot of backlinks from backlink seller

Creating backlinks on unrelated sites, or low quality sites.

The Backlink Techniques You Should Avoid

Never build backlinks on link directories and article directories as these are considered link farms and Search Engines do not like backlinks coming from sites that are primarily established to give backlinks. Sites that give a lot of backlinks are ranked low on search engines, and when you get backlinks from the low ranked site, Search Engines do not take notice of such backlinks. Search engines even backlist the website that offers a lot of backlinks, and when you get backlinks from a blacklisted website, the backlink does not add value to your website.

Backlinks from unrelated sites are as bad as not having any backlinks. In other words, if you build backlink on a gaming website for your travel website, your backlink will not have any value.

Building Backlinks: The White Hat SEO Tactics

You need backlinks for your website, however, the backlinks can be beneficial only when you follow the White Hat methods or ethical SEO tactics. The organic backlink is the best backlink practice. Organic backlink means people are giving backlinks to your website voluntarily. This occurs only when people find your website useful and interesting. Generally speaking, you get organic backlinks when your site is an authority site. Authority site means your site has some value and offers “take away” for your users.

If you want to do the White Hat Backlink, here are some ideas:

Forums and discussion boards are good platforms to build backlinks. Since most of the forums/discussion boards allow you to share links on your profile page or signature, you can use this forum feature to build backlinks for your website. You can also share your links on forum posts or marketplace section of the forums. Remember, you should always use a forum that is related to your website niche.

Blogs and websites are also a good platform to build backlinks for your website. If you have publishing capabilities on these blogs and websites, you can publish contents and share your link. Even if you do not have publishing capabilities, you can leave comments on the articles and share your link. Alternatively, you can also contact the blog/website owner and ask to give backlink. This can be done by paying for backlinks, through link exchange or guest posting. However, make sure the blog/website is related to your niche and ranks higher on the search engines and has higher DA and PA.

Join user-generated content sites, publish articles and share your links through anchor text.

Building Backlinks: Checklist

While building backlinks, you should build backlinks for your home page as well as internal pages.

Also, become consistent while backlinking. Backlinks should be built consistently, do not build 100 backlinks today and no backlinks for 3 months. Search engines will be suspicious when your site starts generating a lot of backlinks in a short time

Vinaya 1 Comments
Oct 7 2019
WordPress Plugins For Dropshipping Business

These days, a lot of people are interested in creating a dropshipping business because of a low startup cost. Since you do not have to manufacture or acquire products, you can start a dropshipping business with a pretty small budget. All you need a website and marketing skills. Having said that you might have to spend quite a lot of money to create a website for your dropshipping business. If you do not have web designing skills, you need a designer to build a website, you also have to spend a lot of money on templates, themes, and plugins.

Popular eCommerce Platforms

Shopify, a popular ecommerce platform, charges between $29 and $2000, plus transaction fees per month.

BigCommerce plan starts from $29.95 per month.

Bigcartel plan starts from $24.99 per month.

Well, there are also a lot of Open Source, or free, ecommerce platforms.

Magento is not only one of the best free ecommerce platforms, but also one of the best ecommerce platforms out there. Even though there is a premium version of Magento, the free version is good doe developers and small business owners.

OpenCart is also free to use. It is highly recommended for start up ecommerce website.

PrestaShop is also a free to use ecommerce platform.

Aforementioned ecommerce platforms are stand alone ecommerce platforms. There are also ecommerce plugins that you can use with WordPress Content Management System and convert a simple WordPress site into an eCommerce site. Some of the popular ecommerce plugins that you can use with wordpress for ecommerce are Woocommerce, JigoShop, WP eCommerce etc.

Best WordPress Plugins to Create a Dropshipping Business

If you do not want to spend a lot of money and do not have programming skills, you can start dropshipping business with WordPress. WordPress is one of the popular platforms to create a dropshipping store because it is free, easy to use and highly customizable. Nevertheless, you need a lot of plugins to customize a wordpress dropshipping store. First of all, you need ecommerce plugin like Woocommerce. Woocommerce is totally free, however, you will have to buy extensions to customize your store.

With Woocommerce, you can add as many products as you want. If you are doing this manually, you do not need other plugins, however, if you want to automate product adding (import products with few clicks), you need other dropshipping plugins and extensions.

Popular Dropshipping Suppliers

In order to start your own dropshipping business, you also need dropshipping suppliers, here are some options to choose:

AliExpress, Alibaba, ChinaBrand, SaleHoo, Dropship Direct, Sunrise Wholesale, Doba, Wholesale2B, Worldwide Brands, Wholesale Central, etc.

Dropshipping With Aliexpress

Aliexpress is a popular dropshipping supplier. It is owned by Chinese eCommerce giant Alibaba. If you want to start a dropshipping business and source your products from Aliexpress, you can easily do with a few clicks by using some of these plugins.

AliDropship plugin is one of the popular dropshipping plugins for WooCommerce. The plugin automates the entire process involved with dropshipping business, from adding products from AliExpress to placing orders, and shipping products. The annual charge for AliDropship is $89. This plugin is not compatible with other themes. In order to use AliDropship, you have to use the prebuilt themes from Alidropship.

While Alidropship is for a WordPress website, AliDropship Woo is for Woocommerce. If you are using Woocommerce. AliDropship Woo is for you. In order to use Alidropship woo, you have to first install woocommerce on your WordPress site and then purchase Alidropship woo plugin and install on your store. In order to browse and import products automatically from Aliexpress through AliDropship or AliDropship Woo, you also have to install Alidropship Google Chrome extension.

Ali2Woo is WordPress plugin allows you to import products from Aliexpress automatically. By using this plugin, you can not only import products with few clicks but also edit product title, image, description, pricing etc. This plugin even allows you to import reviews from Aliexpress. You have two options, you can either pay $40 one time proce and import only 1000 products or pay $25 per month and import upto 10k products.

WooDropship is another WordPress plugin that you can use to build your dropshipping business on woocommerce platform. They charge you $14 per month, they also offer a free trial. You can use this plugin to import products automatically as well as fulfill orders with Aliexpress.

Woocommerce also has its own dropshipping extension called WooCommerce Dropshipping. It cost $49 for single website use, $99 for 5 websites use and $149 for 25 sites.

Conclusion

These are premium plugins, however, you can also find a lot of free wordpress plugins for dropshipping business.

Vinaya 0 Comments
Oct 1 2019
Review of SiteGround Web Hosting

SiteGround has been rated 4.5 on average by many prestigious online and offline magazines such as PCMag , WhoIsHosting, etc. Currently, SiteGround is hosting more than 250,000 websites around the world. SiteGround offers web hosting solutions from $3.94 per month ‘(for shared hosting) to $429 per month (for Dedicated hosting). Different kinds of web hosting solutions are available through SiteGround, for example managed WordPress, shared hosting, dedicated server, and cloud hosting.

SiteGround Features

• You get a free dot com when you choose to buy one of the SiteGround web hosting services.
• The uptime guarantee is 99.9%
• Customer support is 24/7
• Server location is one of the plus points of SiteGround, you can choose among: Illinois (United States), Amsterdam (Europe), and Singapore (Asia-Pacific).
• Various kinds of WordPress hosting plans are available.

Hosting Plans From SiteGround

WordPress Hosting is one of the tailor-made hosting packages from SiteGround. When you choose SiteGround wordpress hosting, you can choose a variety of plans for small, medium or big websites. When you choose Shared Web Hosting Package from SiteGround, you can get one month trial, however, if you choose to stay with the plan, you need to pay at least one-year fees. The web host also charges set up fees. When compared to other web hosts, SiteGround’s Shared Web Hosting does not look lucrative. If you choose HostGator Shared Hosting, you can pay on per month basis.

If you are planning small, you can choose the Linux-based StartUp plan which will give you one website with 10 GB disk space. This plan is good for the websites that get 10K visitors a month. It will cost you $9.95 per month. You get unlimited emails and CloudFlare security service.

If you want a medium website that will have 25,000 visitors in a month, the GrowBig plan is a better option. The best thing about this plan is it supports multiple websites. You also get one year free SSL certificate as well as CloudFlare support. The plan starts from $14.95 per month.

SiteGround offers the GoGeek plan for big websites. It supports multiple websites, gives 30 GB diskspace, unlimited emails, a free SSL certificate for one year and CloudFlare support. The plan starts from $29.95 per month
There is four Cloud Hosting plans from Siteground. The plan starts from $60 per month upto $140 per month. The price differs according to the CPU, RAM, Storage and data transfer.

Dedicated Web Hosting from SiteGround stars from $229 to $429 per month. You can get upto 2TB disk space, 16 GB RAM, and 5TB of monthly data transfers. Many web hosts offer better data transfer, (upto 15 TB). SiteGround has Linux-based dedicated servers only.

SiteGround Pros

• Because of integration with CloudFlare, SiteGround provides better performance and security.
• No need for manual backup, automatic backups are available.
• Servers are located in different parts of the world, you can choose the server that is nearest to your visitors.
• They provide 99.99 uptime guarantee, and you can rely on their claim.
• Customer service is excellent.
• They have tailor-made hosting packages, which is good for newbie as well as professionals.

SiteGround Hosting Cons

• There is a limitation on storage and bandwidth.
• Windows server is not available.
• You will have to pay for at least one year for shared hosting.
• You get site backup from SiteGround, however, you have to pay $2.5 every month. Backup is free on many other web hostings.

Gist

SiteGround web hosting provides strong security. It is one of the best services for small business, as you can get managed WordPress hosting. Customer service is wonderful, however, when compared to other Webhosting, it fails miserably.

Check author’s website to learn more about website hosting, website design and SEO.

Vinaya 0 Comments
Apr 4 2019
PPC and CPM Ad Networks For Your Blogs and Websites

When you are running a website, it is very likely that your first priority to monetize your website is through Adsense. Adsense is a PPC ad network. PPC or Pay Per Click is an advertising model where the publisher earns from the legitimate clicks on the ads. In other words, if you are running Adsense ads on your website, you will earn when the visitors voluntarily click on the ads displayed on your website.

Adsense is an advertising program for Publisher from Google. Yahoo Bing also has an advertising program for a publisher known as Media.Net, which is also a PPC ad program.

Second option to monetize your website is through affiliate ad networks. Affiliate ad networks are CPA Advertising program. CPA or Cost Per Action is an advertising program where the advertiser pays for the action on the ads. The actions could be a product purchase, sign-ups, lead generation etc. One of the most used CPA programs is Amazon.

It is very difficult to earn from PPC and CPA program because the visitors have to click on the ads or perform actions. For the publishers who receive small traffic, it is even more very difficult to make money from PPC and CPA programs. Here comes the importance of using CPM ads on your website.

CPM or Cost Per Meli (also called Cost Per Impression) is an advertising program where the advertiser pays the publisher for an ad impression, which is generally calculated on the basis of 1000 impression. In other words, if you are a publisher running CPM ads, you will earn some amount every time someone visits your website.

Here are some CPM ad networks that I am using. I am not saying these are the best CPM ad networks, however, you will be earning from the traffic without worrying about clicks or actions on the ads.

Propeller Ads: If you Google CPM ad networks, you will find Propeller Ads ranked very high. It is true that Propeller Ads is one of the most used CPM ad networks. However, Propeller Ads is a Popup/Popunder ad network and visitors do not like these ads. Popup and popunder ads are the ads that appear on the front page or on the background when you click on the website. In case you do not like to use pop up and pop-under ads, you will not find propeller ads very useful.

Adhitz: Adhitz is a PPC as well as CPM ad program for publisher and advertiser. If you are a publisher, you might find Adhitz useful because you not only earn for ad clicks, but also from impression as well as actions. For example, when a visitor clicks on Adhitz ads on your website, you will earn from that click. If the visitors perform the action on the ad, you will earn from that action. In case there is no click or action, you will still earn from the impression.

Bitcoadz.io: If you are a small publisher another CPM ad network you might consider using Bitcoadz. Bitcoadz is a CPM, CPA, CPC, and POP ad network. If you are not a fan of POP, you can still use CPM, CPA, or CPC ads from Bitcoadz.

Vinaya 0 Comments
Mar 4 2019
SSL Certificates: What Are They and Why You Need Them

A domain uses various protocols such as www, http, or https. When a domain is using a security certificate, it shows https where “s” stands for secure. SSL or Secured Sockets Layers is a certificate that encrypts data while transferring to a server. What does this exactly mean? Having  SSL means protecting sensitive data such as usernames, passwords, payment information, bank details etc. When a website does not use SSL, data will be sent as plain text, this leaves room for the hackers to steal your data. SSL is not only important for securing your data, but it also boosts in your search engine ranking.

SSL Certificate Validation Levels and Types of Certificates

There are different Certificate Validation Levels and different Types of SSL Certificates.

The Certificate Validation Levels are:

Domain Validated Certificates: provides low assurance certificate and the process is automated. Essential SSL is a domain validated certificate. Domain Validated certificates are ideal for small and medium websites as these certificates are cheap.

Organization Validated Certificate: provides medium assurance; domain ownership and company identity are validated by real agents. This type of certificate is useful for company websites. Examples of Organization Validated Certificates are Instant SSL, Premium SSL, Wildcard, Comodo Multi-Domain etc.

Extended Validation Certificates: Provides high assurance and validation process is complicated. This certificate checks whether the business is legit or not. This kind of certificate is mostly used by e-commerce sites. Some of the examples of Extended Validation Certificates are Comodo EV, Comodo EV Multi-Domain etc. When a website used Extended Validated Certificate, your website will show with a green bar and a padlock.

The Different Types of Certificates are

Single Domain: Secures your one domain. You can secure your single domain with the certificates such as Instant SSL, Instant SSL Pro, Instant SSL Premium etc.

Multi-domain: Secures up to 210 domains with a single certificate you purchased. In order to secure your multiple domains, you can use certificates like Comodo Multi-Domain Certificate, Comodo EV Multi-Domain Certificate etc.

Wildcard: Secures all the subdomains on your website. Comodo Premium SSL is a Wildcard Certificate that secures all the subdomains in a website.

Where to buy Security Certificate for Your domains?

SSL certificates are issued by Certificate Authority. GeoTrust, DigiCert, Symantec are some of the big Certificate Authorities. You can also buy a certificate from third party certificate resellers like Namecheap and Comodo.

Free Certificate vs. Premium Certificate

You can not only buy Security Certificates from Certificate Authority and Certificate reseller, but you can also get free SSL from Lets Encrypt. You can use SSL from Lets Encrypt if your host provides Free Certificate or supports Lets Encrypt. If you have the technical know-how, you can also install free SSL from Lets Encrypto by yourself.

Since you can also find free SSL certificate providers, you might ask if I can get it free what’s the point in paying extra to have a certificate on your website?

Free Certificates or self-signed certificates show your website as secured, however, it does not actually secure your website as these certificates are unregulated. In other words, your website can be compromised. Your website will still show secured even when it is compromised.

Vinaya 0 Comments
Jan 3 2019
How Social Media Sharing Can Influence Search Engine Rank Page

Web traffic is classified into three basic categories, viz. organic, referral (or social) and direct. If someone visits your site through Google, Yahoo Bing or other search engines, it is organic traffic. If you receive visitors from Facebook, Twitter, Pinterest, and other social sites, it is a referral or social traffic. Rest of the traffic is direct traffic. Whether you get traffic from forums, blogs, emails, newsletters, question and answer sites that is direct traffic.

The most valuable traffic is organic traffic. Organic traffic converts better than other traffic. Traffic conversion means your site is generating revenue. The reason why organic traffic converts better is that people are visiting your site because they are interested in your site, since they are interested in your site, they voluntarily engage with your ads.

In order to receive organic traffic, your website and web contents must be highly ranked on search engines.

How to get ranked on the search engine for organic traffic?

Search Engine Optimization is the answer to the search engine ranking. SEO means you use keywords, meta tags and meta description on your site as well as your contents; you develop backlinks for your home page as well as internal pages; you make your site user friendly and easy to navigate; your site loads fast, your site is well designed, your site has useful, informative and original contents, and your site has a lot of social signals.

How do social signals help in search engine ranking?

Social signals can actually help you rank high on search engines. But what is social signals in the first place?

Social signals are likes, shares, favorite,upvote etc you receive on social sites. For example, you share your content on Facebook and receive 10 likes and 2 shares. Your content has received 12 social signals. You share the same content on Twitter and get 5 retweets, and now your social signal score is 17.

Social signals are highly valued by search engines. More social signals your site has, higher the chance of getting ranked higher on the search engine.

When you are sharing your contents son social sites, you are also building backlinks. Backlinks mean a link on a certain site is pointing towards your site. The value of backlinks is more if it comes from authority site, highly ranked site or popular site. Therefore, the backlinks from the social site are highly trusted by search engines.

The backlinks are basically categorized as nofollow and do follow. Dofollow backlinks pass link juice which tells the search engine about the site. Nofollow backlinks do not pass link juice and search engines will not notice these nofollow backlinks. Most of the social sites give you nofollow backlinks.

If social sites are giving nofollow links, how do you actually benefit from social sharing?

Well, social site backlinks are nofollow, however, social sharing gets you social signals and thee social signals tell search engines that your site is very popular across the social sites. This ultimately helps your organic search position.

Vinaya 0 Comments