Building Backlinks for a New Website: Things To Remember

If you have a website, the first think you need to consider is Search Engine Optimization or SEO in short. You need SEO on your website for…

Search Engine Ranking

Generating traffic

Generating revenue

If you want to do SEO on your website, you can simply hire an SEO expert or learn SEO strategies. SEO involves a lot of techniques such as publishing original and quality contents, publishing keyword-optimized articles, good website design, backlinks, etc. In this article, we will focus on building backlinks on a new website.

Why building backlinks is important SEO strategy?

Search Engine Ranking

Search Engines use various metrics for website ranking and backlinks play a major role in search engine ranking. Building backlinks for your website means other websites are pointing towards your website. A lot of backlinks for your website means a lot of websites are recommending your websites. When a lot of websites signal towards your website, search engines understand your website as having some value, thus, ranks your website and web contents higher on Search Engine Result Page. Having a high rank means your website and web contents appear on the first 3 pages of Search Engine Result Page. A lot of web searchers do not look beyond the first few pages of search results. When your website and web contents appear on the first few pages on the search result page, you are likely to get more traffic and generate more revenue.

Backlinks also play a major role in Domain Authority (DA) and Page Authority (PA). Domain Authority and Page Authority are the SEO metrics developed by Moz, an SEO company. DA and PA are measured in a scale of 0-100, where a higher number indicates higher DA and PA. Generally speaking, search engines have their own ranking algorithm and DA and PA have nothing to do with search engine ranking; however, having a high DA and PA will establish your website as an authority site.

Generating traffic and revenue

Backlinks also help you generate traffic to your website. When you have a lot of backlinks for your website, the visitors on these website are likely to follow the link and visit your website, thus, increasing traffic and revenue.

Building Backlinks: The Black Hat SEO Tactics

The Black Hat SEO tactics are the SEO tactics that are frowned upon by search engines. The Black Hat tactics use unethical methods to manipulate Search Engine Ranking. Some of the common Black Hat SEO tactics are:

Building backlinks on Link Farms like link directory or article directory

Creating a Link Wheel or building Private Blog Networks to build backlinks. Link Wheel or Private Blog Networks are the site that are created just for the purpose of building backlinks.

Using bots or software to build backlinks automatically

Buying a lot of backlinks from backlink seller

Creating backlinks on unrelated sites, or low quality sites.

The Backlink Techniques You Should Avoid

Never build backlinks on link directories and article directories as these are considered link farms and Search Engines do not like backlinks coming from sites that are primarily established to give backlinks. Sites that give a lot of backlinks are ranked low on search engines, and when you get backlinks from the low ranked site, Search Engines do not take notice of such backlinks. Search engines even backlist the website that offers a lot of backlinks, and when you get backlinks from a blacklisted website, the backlink does not add value to your website.

Backlinks from unrelated sites are as bad as not having any backlinks. In other words, if you build backlink on a gaming website for your travel website, your backlink will not have any value.

Building Backlinks: The White Hat SEO Tactics

You need backlinks for your website, however, the backlinks can be beneficial only when you follow the White Hat methods or ethical SEO tactics. The organic backlink is the best backlink practice. Organic backlink means people are giving backlinks to your website voluntarily. This occurs only when people find your website useful and interesting. Generally speaking, you get organic backlinks when your site is an authority site. Authority site means your site has some value and offers “take away” for your users.

If you want to do the White Hat Backlink, here are some ideas:

Forums and discussion boards are good platforms to build backlinks. Since most of the forums/discussion boards allow you to share links on your profile page or signature, you can use this forum feature to build backlinks for your website. You can also share your links on forum posts or marketplace section of the forums. Remember, you should always use a forum that is related to your website niche.

Blogs and websites are also a good platform to build backlinks for your website. If you have publishing capabilities on these blogs and websites, you can publish contents and share your link. Even if you do not have publishing capabilities, you can leave comments on the articles and share your link. Alternatively, you can also contact the blog/website owner and ask to give backlink. This can be done by paying for backlinks, through link exchange or guest posting. However, make sure the blog/website is related to your niche and ranks higher on the search engines and has higher DA and PA.

Join user-generated content sites, publish articles and share your links through anchor text.

Building Backlinks: Checklist

While building backlinks, you should build backlinks for your home page as well as internal pages.

Also, become consistent while backlinking. Backlinks should be built consistently, do not build 100 backlinks today and no backlinks for 3 months. Search engines will be suspicious when your site starts generating a lot of backlinks in a short time

WordPress Plugins For Dropshipping Business

These days, a lot of people are interested in creating a dropshipping business because of a low startup cost. Since you do not have to manufacture or acquire products, you can start a dropshipping business with a pretty small budget. All you need a website and marketing skills. Having said that you might have to spend quite a lot of money to create a website for your dropshipping business. If you do not have web designing skills, you need a designer to build a website, you also have to spend a lot of money on templates, themes, and plugins.

Popular eCommerce Platforms

Shopify, a popular ecommerce platform, charges between $29 and $2000, plus transaction fees per month.

BigCommerce plan starts from $29.95 per month.

Bigcartel plan starts from $24.99 per month.

Well, there are also a lot of Open Source, or free, ecommerce platforms.

Magento is not only one of the best free ecommerce platforms, but also one of the best ecommerce platforms out there. Even though there is a premium version of Magento, the free version is good doe developers and small business owners.

OpenCart is also free to use. It is highly recommended for start up ecommerce website.

PrestaShop is also a free to use ecommerce platform.

Aforementioned ecommerce platforms are stand alone ecommerce platforms. There are also ecommerce plugins that you can use with WordPress Content Management System and convert a simple WordPress site into an eCommerce site. Some of the popular ecommerce plugins that you can use with wordpress for ecommerce are Woocommerce, JigoShop, WP eCommerce etc.

Best WordPress Plugins to Create a Dropshipping Business

If you do not want to spend a lot of money and do not have programming skills, you can start dropshipping business with WordPress. WordPress is one of the popular platforms to create a dropshipping store because it is free, easy to use and highly customizable. Nevertheless, you need a lot of plugins to customize a wordpress dropshipping store. First of all, you need ecommerce plugin like Woocommerce. Woocommerce is totally free, however, you will have to buy extensions to customize your store.

With Woocommerce, you can add as many products as you want. If you are doing this manually, you do not need other plugins, however, if you want to automate product adding (import products with few clicks), you need other dropshipping plugins and extensions.

Popular Dropshipping Suppliers

In order to start your own dropshipping business, you also need dropshipping suppliers, here are some options to choose:

AliExpress, Alibaba, ChinaBrand, SaleHoo, Dropship Direct, Sunrise Wholesale, Doba, Wholesale2B, Worldwide Brands, Wholesale Central, etc.

Dropshipping With Aliexpress

Aliexpress is a popular dropshipping supplier. It is owned by Chinese eCommerce giant Alibaba. If you want to start a dropshipping business and source your products from Aliexpress, you can easily do with a few clicks by using some of these plugins.

AliDropship plugin is one of the popular dropshipping plugins for WooCommerce. The plugin automates the entire process involved with dropshipping business, from adding products from AliExpress to placing orders, and shipping products. The annual charge for AliDropship is $89. This plugin is not compatible with other themes. In order to use AliDropship, you have to use the prebuilt themes from Alidropship.

While Alidropship is for a WordPress website, AliDropship Woo is for Woocommerce. If you are using Woocommerce. AliDropship Woo is for you. In order to use Alidropship woo, you have to first install woocommerce on your WordPress site and then purchase Alidropship woo plugin and install on your store. In order to browse and import products automatically from Aliexpress through AliDropship or AliDropship Woo, you also have to install Alidropship Google Chrome extension.

Ali2Woo is WordPress plugin allows you to import products from Aliexpress automatically. By using this plugin, you can not only import products with few clicks but also edit product title, image, description, pricing etc. This plugin even allows you to import reviews from Aliexpress. You have two options, you can either pay $40 one time proce and import only 1000 products or pay $25 per month and import upto 10k products.

WooDropship is another WordPress plugin that you can use to build your dropshipping business on woocommerce platform. They charge you $14 per month, they also offer a free trial. You can use this plugin to import products automatically as well as fulfill orders with Aliexpress.

Woocommerce also has its own dropshipping extension called WooCommerce Dropshipping. It cost $49 for single website use, $99 for 5 websites use and $149 for 25 sites.

Conclusion

These are premium plugins, however, you can also find a lot of free wordpress plugins for dropshipping business.

Review of SiteGround Web Hosting

SiteGround has been rated 4.5 on average by many prestigious online and offline magazines such as PCMag , WhoIsHosting, etc. Currently, SiteGround is hosting more than 250,000 websites around the world. SiteGround offers web hosting solutions from $3.94 per month ‘(for shared hosting) to $429 per month (for Dedicated hosting). Different kinds of web hosting solutions are available through SiteGround, for example managed WordPress, shared hosting, dedicated server, and cloud hosting.

SiteGround Features

• You get a free dot com when you choose to buy one of the SiteGround web hosting services.
• The uptime guarantee is 99.9%
• Customer support is 24/7
• Server location is one of the plus points of SiteGround, you can choose among: Illinois (United States), Amsterdam (Europe), and Singapore (Asia-Pacific).
• Various kinds of WordPress hosting plans are available.

Hosting Plans From SiteGround

WordPress Hosting is one of the tailor-made hosting packages from SiteGround. When you choose SiteGround wordpress hosting, you can choose a variety of plans for small, medium or big websites. When you choose Shared Web Hosting Package from SiteGround, you can get one month trial, however, if you choose to stay with the plan, you need to pay at least one-year fees. The web host also charges set up fees. When compared to other web hosts, SiteGround’s Shared Web Hosting does not look lucrative. If you choose HostGator Shared Hosting, you can pay on per month basis.

If you are planning small, you can choose the Linux-based StartUp plan which will give you one website with 10 GB disk space. This plan is good for the websites that get 10K visitors a month. It will cost you $9.95 per month. You get unlimited emails and CloudFlare security service.

If you want a medium website that will have 25,000 visitors in a month, the GrowBig plan is a better option. The best thing about this plan is it supports multiple websites. You also get one year free SSL certificate as well as CloudFlare support. The plan starts from $14.95 per month.

SiteGround offers the GoGeek plan for big websites. It supports multiple websites, gives 30 GB diskspace, unlimited emails, a free SSL certificate for one year and CloudFlare support. The plan starts from $29.95 per month
There is four Cloud Hosting plans from Siteground. The plan starts from $60 per month upto $140 per month. The price differs according to the CPU, RAM, Storage and data transfer.

Dedicated Web Hosting from SiteGround stars from $229 to $429 per month. You can get upto 2TB disk space, 16 GB RAM, and 5TB of monthly data transfers. Many web hosts offer better data transfer, (upto 15 TB). SiteGround has Linux-based dedicated servers only.

SiteGround Pros

• Because of integration with CloudFlare, SiteGround provides better performance and security.
• No need for manual backup, automatic backups are available.
• Servers are located in different parts of the world, you can choose the server that is nearest to your visitors.
• They provide 99.99 uptime guarantee, and you can rely on their claim.
• Customer service is excellent.
• They have tailor-made hosting packages, which is good for newbie as well as professionals.

SiteGround Hosting Cons

• There is a limitation on storage and bandwidth.
• Windows server is not available.
• You will have to pay for at least one year for shared hosting.
• You get site backup from SiteGround, however, you have to pay $2.5 every month. Backup is free on many other web hostings.

Gist

SiteGround web hosting provides strong security. It is one of the best services for small business, as you can get managed WordPress hosting. Customer service is wonderful, however, when compared to other Webhosting, it fails miserably.

Check author’s website to learn more about website hosting, website design and SEO.