Vinaya

Lifestyle Marketing: Selling Lifestyle Not the Products

The lifestyle is the way of life of an individual, group or community and it does not only include the style of life but also perception, attitude, behavioural inclination, identity etc.  The lifestyle brand is the brand that incorporates values and aspirations of people or group that they can identity as their own. The lifestyle …

Vinaya

How to Start Your eBay Business While Staying at Home

When Corona Virus Pandemic is making a lot of businesses bankrupt and a lot of people out of work, eCommerce is growing tremendously. eCommerce giants like Amazon, Aliexpress, Flipkart, etc. are growing bigger and bigger. In this Covid-19 outbreak when people are staying home and avoiding social contacts, they have taken to online shopping for …

Tech

Domain Buying Tips: gTLD Vs Country Specific Domains

Getting a domain name of your choice has become easier after the introductions of numerous domain extensions. Between 1985 and 2013, there were 260 TLD (Top Level Domains). However, in 2018, there were over 500 TLDs. Experts expect that soon the number will cross 1000. Generic Domains Vs Geographic domains While buying a domain, you …

Vinaya

Lost Your Job Due to Covid-19? Try These Options To Generate an Income

Corona virus has reached every part of the globe and a lot of countries are lockdown with no economic activities. Since almost all manufacturing, distributing, selling, service-providing businesses are shut down, and in order to minimize their operational costs, these businesses are laying off their staff. Therefore, it is very likely that you might have …

Vinaya

How to Find Your Online Business Niche

Business means selling products and services. Whether you are doing online business or offline business, you must have products or services to sell. While brick and mortar business (offline business) needs a physical location to sell products and services, an online business needs a website. For an online business, you need a business website. You …

Digital Marketing Tips

What is Clickbait and Why You Should Avoid Doing Clickbait

Just like in the traditional media where journalists and media houses try to lure consumer through yellow journalism, in the World Wide Web, content creator tries to lure visitors through clickbait. Yellow journalism is a kind of journalism in the traditional media, basically the print media, where the publisher tries to sell more newspaper by …