How to Promote Blog Posts and Optimize Content for Higher Search Rankings
Writing, which is a private activity, is an art. Publishing, which is a public activity, is a technique. When you write, you express your creative vision in words. When you publish, you sell your vision. Writing is a product of your creativity. Publishing means you make money from your creativity.
The number of readers determines a writer’s success. If the writer cannot garner enough readerships, there is no point in publishing. Readership means money. More the writer gets people to read their work, better they earn.
How does an online writer get more people to read his/her work? The answer is simple.
- By publishing great online contents
- By promote his/her contents to boost traffic
If you cannot manage to bring visitors to your blogs, your content will be lost on the
How to Promote Online Content for Maximum Web Traffic Growth
The World Wide Web has made publishing process very easy. There are many free publishing niche contents sites and blogging sites, where you can publish your contents. You can even build a website for few bucks and publish your works.
Publishing web contents is easy, however, getting visitors on your content is becoming harder day-by-day. Every day millions of contents are published on the web. If you cannot manage to bring visitors, your contents will be lost on the web of World Wide Web. The basic mantra to survive the rat race is learning how to promote your online contents and increase web traffic.
If you are looking for ways to promote your online contents and increase web traffic, these tips might help you.
Develop Contents on Related Topic
Don’t let your online content stand alone. Publish few more contents on the related topic. There are many benefits of developing contents on similar topics. One, you develop a niche; two, one article will boost traffic to your another article.
Let’s say you have published an article titled “Home Remedies for Long and Thick Hair” and it gets some organic traffic. You can develop a couple of contents on this topic and link with the main article. For instance, you can publish related articles like “How to Naturally Make Your Hair Thicker” How to Grow Your Hair Faster Naturally” etc. These articles will get some views because of the the article that is already drawing organic traffic.
Focus On Successful Articles
It is not possible to rank your all articles on search engine result page and it is not possible for your all articles to get organic traffic. Normally, 20 percent of your online contents will bring 80 percent traffic. Therefore, concentrate on successful contents rather than non-performing contents. One of my contents was titled “Ten Things Women Do Not Like About Men.” This article was receiving 30-40 views per day, on average, from search engines. I tweaked the title based on popular keywords and now the content “What Women Don’t Like About Men” appears on the first page of SERP and gets good traffic. The key to improve online visibility is learning how to optimize your online contents and increase web traffic.
Decrease Bounce Rate
When someone clicks your content and then immediately abandons your site, you will have high bounce rate. Bounce occurs when visitors do not find your article useful and informative. To decrease bounce rate, update your article by adding fresh contents, relevant keywords, and tweaking the title. Add photos, graphics, videos, polls to your content to make your readers stay long on your content. The most importantly, try to grab attention with interesting titles and interesting introduction.
Take a Cue from Google Analytics
Google Analytics is a great tool to analyze traffic on your website based on country, city, browser, operating system, device etc. If you have not linked your website with Google Analytics, you might be missing necessary information regarding the web traffic source. Even though you need to understand all the metrics, the most important one is your traffic location. If you know from which country and city most of the visitors come, you can build contents on the topics that people on these locations are searching on the internet.
About 27 percent traffic on my articles come from India and 25 percent from the United States. Based on the demography and search intent of my traffic, I started publishing additional content on the topics that my audience was searching on Google. I published “Fertility Symbols and Hindu Gods of Fertility” and this article gets regular visits from the United States and India.
Backlink Your Contents
When it comes to building backlink, most people focus only on home page. This is not a good strategy. You need to build backlinks for your content as well. There are numbers of ways to backlink your content. For example, you can create an account on answering sites, and answer the questions and share your links. You can also participate in forums and message boards, and share your links. While sharing your links on the answering sites, forums and message boards, share only relevant links. Don’t give the entire information, use your comment/answer as teaser. Guest blogging is one of the most popular ways to build backlinks. Just like backlinks, internal linking also improves your rank and traffic
Let your article grow on organic backlink. Organic backlink means your content is backlinked by other people and websites. If you publish quality contents, your contents will surely be backlinked by popular online articles and websites.
Share Your Contents on Social Media
After you have published your content, don’t sit waiting for the search engines to pick it up, share your contents on social networks and social book marking sites. When you share your contents on Facebook, X, LinkedIn, Threads, Blusky, Pinterest, etc. use 5-7 relevant yet trendy a hashtags. Hashtags work just like keywords, and will improve your visibility on internal searches. Hashtags help people to find your contents. You need to remember one thing, just don’t share your links, write a customized introduction before you share. Self-promotion is good but make sure that no more than 20 percent of what you share is self-promotion. Share your fellow writers’ contents. They will surely reciprocate you.
Subtlety of online publishing is direct interaction, which is missing in print medium. Online writing thrives on reciprocation. As an online writer, you have to interact with the readers. When you receive feedback, respond to the person by engaging in meaningful dialogue and responding to their shares. Interaction is as important as sharing. Don’tr just concentrate on popular social platforms, try to use as many as you can. However, before you share your works, understand the nature of social networks, and don’t do oversharing. Share only on the platforms where you are active. As an online writer, you have to interact with the readers. Interaction is as important as sharing.
Write Quality Contents
The basic norm of attracting visitors is by publishing quality contents. The visitors will not only read the content that adds value to their knowledge, but also share across different online platforms. Before you publish, ask yourself, if you were a reader, would you really give time to read this article? How is this article different from the already published pool of online contents?
Here are some rules to write quality contents
Rule #1: Write For the Readers
Don’t devote your time writing what you want to express, write what the readers are searching on the internet. Don’t expect everyone to read your contents. You have to know about your target audience. You can find what readers are searching on the internet by looking at search suggestions on Google or Bing, or by using keyword tools.
Rule #2: Commercial and Evergreen Topic
Commercial topic means the subject that gets more visitors, and advertisers put more money on the ads. Evergreen topic means
Rule #3: Avoid Heavily Saturate Topics
Don’t write on the topic simply because it gets more traffic. Write about the things you know best. If there are already numerous quality contents on the topic, it is less likely that search engines will pick up your content.
Rule #4: Keywords and Long Tail Search Terms
Search Engines will catch your content based on the keywords used. You have to use keywords in your title as well as the body. Long tail search terms are exact search query that someone types on Google or Bing. These days people no longer search for one or two words keywords, they use long tail search term
Rule #5 Title
“Nepal Celebrates Nine New Years in 356 Days” could be a great title for a magazine article, but it will fail miserably on the internet because no one is going to search this title. A better title could be “New Years in Nepal”. Try to make long tail search term as the title of your topic. How do you find long tail search term? Take a cue from keyword tools. Focus on popular keywords. Use multiple keyword tools so that you can get more accurate data.
Rule #6: Research on the Topic and Develop the Content
Now that you have identified keywords or long tail search terms, research on the topic, make notes of important points and write content that is between 1000-2000 words.
Use at least one photo with your text. Your content looks attractive when it appears with a feature image as a thumbnail compared to the article that shows
Promotion Tips to Drive More Traffic to Your Online Content
You can increase traffic to your contents by building a loyal subscribers and followers on your website, or social media. You can market your online contents by giving people what they were looking for and getting them to share your works elsewhere.
You can market your contents in many ways.
- Email Marketing: Notify people in your circle about your contents through emails. Make sure to add intro to your urls.
- Newsletters: Create a newsletter, get as many subscribers as you can and send your newsletter on a regular basis.
- Blog/Website Marketing: Create blogs and websites to promote your contents. Write a teaser and share the links.
- Social Media: Build followers on multiple social platforms and promote your content.
Conclusion
Getting traffic is not very difficult if you know how to do it. However, don’t expect your traffic to rise over night, it will take a long time. The most important thing is you need to publish share worthy content that people love to share across multiple platforms.