In the ever-evolving realm of online visibility, understanding the dynamics of search engine algorithms is crucial for any successful SEO strategy. As we step into 2024, the landscape of search engine optimization is anticipated to witness significant changes, demanding a proactive approach to stay ahead in the digital game. Historical Perspective Over the years, search …
How to Use Pinterest for Content Marketing and Business Promotion
Over the years, social media sites are growing tremendously. These days people from different walks of life are in one or more social media sites. Facebook might be the number one social media site, but there are other powerful social media sites as well. Social media sites are not just for personal networking, but also …
How Companies and Businesses Build Brand: How a Brand is Created
According to the Nielson Consumer Survey, just about 59 percent of the consumers prefer to buy new products only from the brand they have bought earlier or are familiar to them. In other research on consumer behavior, people buy from a certain brand because they are trying to identify themselves with the lifestyle the brand …
Lifestyle Marketing: Selling Lifestyle Not the Products
The lifestyle is the way of life of an individual, group or community and it does not only include the style of life but also perception, attitude, behavioural inclination, identity etc. The lifestyle brand is the brand that incorporates values and aspirations of people or group that they can identity as their own. The lifestyle …
How to Market on Small Budget
Whether it is an online business or offline business, any kind of business does not succeed without marketing and promotion. Whether you are selling products or services, whether you are a manufacturer or seller, whether you are wholesaler or retailer, you need to market your business irrespective of the type of business. You can generate …
What is Clickbait and Why You Should Avoid Doing Clickbait
Just like in the traditional media where journalists and media houses try to lure consumer through yellow journalism, in the World Wide Web, content creator tries to lure visitors through clickbait. Yellow journalism is a kind of journalism in the traditional media, basically the print media, where the publisher tries to sell more newspaper by …
Building Backlinks for a New Website: Things To Remember
If you have a website, the first think you need to consider is Search Engine Optimization or SEO in short. You need SEO on your website for… Search Engine Ranking Generating traffic Generating revenue If you want to do SEO on your website, you can simply hire an SEO expert or learn SEO strategies. SEO …
How Social Media Sharing Can Influence Search Engine Rank Page
Web traffic is classified into three basic categories, viz. organic, referral (or social) and direct. If someone visits your site through Google, Yahoo Bing or other search engines, it is organic traffic. If you receive visitors from Facebook, Twitter, Pinterest, and other social sites, it is a referral or social traffic. Rest of the traffic …
How to Optimize and Promote Your Online Contents and Increase Web Traffic
Writing, which is a private activity, is an art. Publishing, which is a public activity, is a technique. When you write, you express your creative vision in words. When you publish, you sell your vision. Writing is a product of your creativity. Publishing means you make money from your creativity. The number of readers determines …