Author: Vinaya

Over the years, social media sites are growing tremendously. These days people from different walks of life are in one or more social media sites. Facebook might be the number one social media site, but there are other powerful social media sites as well. Social media sites are not just for personal networking, but also …

Whether you already have a regular job or a business, it is very likely that you are still looking for better opportunities to make money. That’s because a single income source is never enough. The necessity of a better life has created a compulsion for human beings to look for new possibilities. If you belong …

In the beginning, human species were nomadic in nature. They traveled from one place to another in search of food and living space. The history of human civilization begins when human species left nomadic life and started living in a proper place by building houses and cities. Even though there are still nomadic tribes in …

The evolution of the internet has opened a door to a lot of possibilities. Today, we not only have information and knowledge at our fingertips but even tools to become what we want. We can not only learn online but also earn good money. In fact, in the past few years, a lot of wealth …

According to the Nielson Consumer Survey, just about 59 percent of the consumers prefer to buy new products only from the brand they have bought earlier or are familiar to them. In other research on consumer behavior, people buy from a certain brand because they are trying to identify themselves with the lifestyle the brand …

The lifestyle is the way of life of an individual, group or community and it does not only include the style of life but also perception, attitude, behavioural inclination, identity etc.  The lifestyle brand is the brand that incorporates values and aspirations of people or group that they can identity as their own. The lifestyle …

Whether it is an online business or offline business, any kind of business does not succeed without marketing and promotion. Whether you are selling products or services, whether you are a manufacturer or seller, whether you are wholesaler or retailer, you need to market your business irrespective of the type of business. You can generate …

When Corona Virus Pandemic is making a lot of businesses bankrupt and a lot of people out of work, eCommerce is growing tremendously. eCommerce giants like Amazon, Aliexpress, Flipkart, etc. are growing bigger and bigger. In this Covid-19 outbreak when people are staying home and avoiding social contacts, they have taken to online shopping for …

Corona virus has reached every part of the globe and a lot of countries are lockdown with no economic activities. Since almost all manufacturing, distributing, selling, service-providing businesses are shut down, and in order to minimize their operational costs, these businesses are laying off their staff. Therefore, it is very likely that you might have …